Harsh truth about being an author.

Being an author is incredibly challenging, primarily because it's often a solo act.

It’s not just about the act of writing but also about overcoming the mental hurdles that accompany it.

Is the author's fame really equivalent to his sales?

I ordered a bunch of books for the festival to give away, but they didn't arrive in time.

I was left with just one hardcover book.

The question was: how could I make this one book special enough to spark curiosity and conversations?

You can have all the talent in the world, but without marketing, you're simply another writer hoping to be noticed.

The most successful authors are those who take a proactive approach to their personal brand and marketing strategy.

Sure, writing is an art - but selling books?

A clear sign of a savvy author:

You believe in the importance of reaching and engaging your audience.

When I see avoidance of social media, I recognize a missed opportunity.

A common mistake I notice among authors is the attempt to appeal to everyone.

Posting content that’s too broad.

Or constantly reposting other content that is irrelevant to who follows them.

And no one really pays attention.

But there's a better approach:

Are you a new author navigating the complex world of book marketing? In this video, we delve into a common yet overlooked marketing pitfall that many beginner authors encounter. We'll explore why this trap is so enticing, how it can hinder your success, and most importantly, practical strategies to avoid it.

If you're finding it hard to see results from your marketing efforts as an author, the key factor you may be missing is influence.

Creating a successful author brand isn't just about writing a great book.

It's about understanding who your audience is, what they want, and how to deliver it to them.

Struggling with what to post on LinkedIn?

Here are 21 ideas tailored for authors to help you engage your audience:

Join me in this enlightening talk from the Beyond Book Festival in Miami, where I unveil '3 Growth Secret TRUTHs About Books' that most authors keep under wraps. These secrets are simple in concept but challenging to master, requiring strategic thinking and a deep understanding of the publishing world.

I picked up a speaking technique in my early days that I love!

It's crucial for authors-turned-speakers: the power of the deliberate pause.

Why No One Cares About Your Book – It's a hard pill to swallow, but it's time for some real talk.

Your book isn't for everyone, and that's exactly why your broad-spectrum marketing approach isn't cutting it.

Fear of judgment is an author's silent killer.

Remember, you didn't craft those words for peers. You carved them for those who need them, who would turn to you for help.

Here's how you do it: Infuse your week with content that whispers answers.

The difference between a successful author and an amateur isn't always talent or creativity. Often, it's STRATEGY. Regardless of how captivating your story may be, if your audience can't find your book, it might as well not exist.

→ Publishing a non-fiction book

→ Building a readership

→ Garnering book reviews

→ Engaging with your audience

One tool remains untapped by many authors:

It's untapped because not many understand it SEO.

They say that if you're not on the first page of Google, you might as well not exist.

The business of writing isn’t just about creating books, it’s largely about marketing.

Working as both an author and a marketing strategist for authors, I've seen firsthand how important a tailor-made strategy is for each book and each author.

Here are a few key takeaways I’ve gathered: