Stop Wasting Time Chasing “New”
I can’t tell you how many authors come to me with the same story.
They post here. They post there. They scatter themselves across five platforms trying to be everywhere at once.
They’re exhausted, burned out, and they still have no real online presence.
The truth of the matter is simple.
Your next post, your next comment, your next DM could elevate your entire author brand. But if you’re doing it wrong, you’re just wasting time, energy, and resources.
And most authors are doing it wrong.
Everyone thinks they need to “create more content.” More posts. More videos. More graphics.
Here's a full video you can watch about this very topic. I hope it helps you!
Click to watch this on YouTube
But if you’re posting in the void, with no strategy, no clarity, and no engagement… you’re just adding noise.
Here’s what most don’t realize:
Presence comes from consistency.
Authority comes from engagement.
Opportunity comes from trust.
And all of that can be built on one platform.
Not five. Not ten. One. For now.
Decision Fatigue Every platform you add means new formats, new algorithms, new strategies. You drain your mental energy splitting focus. That’s why most people quit after two months.
The Progress Principle Harvard researcher Teresa Amabile found that consistent progress on meaningful goals is the single biggest motivator for people. When you commit to one platform, you see measurable progress faster, which fuels you to keep going.
Trust and Frequency Marketing science shows people need multiple “touches” with you before they trust you. Engaging on one platform daily builds that repetition. Spreading yourself thin breaks it.
Where the Gold Is Hiding
Here’s the move most authors ignore: stop posting for a second.
Instead, go engage.
Pull up LinkedIn, Instagram, or whichever platform your readers and clients actually live on. (For authors, coaches, and consultants, LinkedIn is often the goldmine.)
Then:
Find people you admire.
Follow their work.
Comment with substance.
Not “Love this.” Not “So true.” That’s background noise.
Ask questions. Add insight. Share how their idea connects to your world.
Every time you do, you raise their status and your visibility.
Do it enough, and people start to notice. They look you up. They check your profile. They click your website. They start a conversation.
That’s how doors open.
A Conversation Example
I’ll be real with you: some of the most valuable connections I’ve made started in someone else’s comment section.
A ghostwriter shares a post about editing challenges → I comment with a real question → they respond → we DM → next thing you know, we’re on a call figuring out how to collaborate.
That’s not luck. That’s strategy.
Engagement is not extra. Engagement is the game.
The Platform Myth
Most authors think: “If I just post about my book, my brand will take off.”
Wrong.
Social media platforms are not billboards. They’re living rooms. People come for conversations, not commercials.
Here’s the actual order of operations:
Engage first. Build trust.
Then share content. Once people know you, your posts actually matter.
Then create offers. Now that trust exists, people are open to hiring you, booking you, or buying from you.
Flip that order and you’ll keep wondering why nothing sticks.
Why LinkedIn Deserves Your Attention
If you’re a speaker, coach, or consultant, LinkedIn is the platform you can’t afford to ignore.
It’s where professionals gather.
It’s where decision-makers hang out.
It’s where people look for solutions.
And if your expertise is a solution, then showing up consistently on LinkedIn creates a warm feed of opportunities waiting to be unlocked.
Here’s what’s wild: often when someone Googles your name, your LinkedIn profile will rank above your own website.
That means if you’re not active there, the most visible version of you online is basically a digital ghost town.
The Loop of Growth
Think about it like this:
Engagement builds connection.
Content builds credibility.
Your website/offer turns that trust into opportunity.
Your book isn’t what you market. It’s what markets you.
That’s the loop. And when it’s running smoothly, it compounds.
Here’s the simple checklist:
Pick one platform. Stop trying to be everywhere.
Engage daily. Comments > posts, at first.
Add real value. Insight, not fluff. Questions, not clichés.
Post once you have traction. Share experiments, lessons, stories.
Build the loop. Guide people from engagement → content → website → offers.
Authors, stop exhausting yourselves.
Your book isn’t the end product. It’s the spark.
Your online presence is the fire that turns it into opportunity.
But only if you stop wasting time chasing “new” and start building trust where it matters most.
Engage. Commit. Focus.
Do that long enough, and people won’t just know your name. They’ll want to work with you.
When You’re Ready, Here’s How I Can Help If you’re tired of the spaghetti-posting hustle and want a plan that actually fits you:
Power Pack Pro → Clarify your brand, build your site, define your positioning
Power Pack Boost → Weekly content strategy, video scripts, lead systems, platform growth
Power Pack Ultra → Done-for-you content engine, podcast-ready video, full visibility support
DM me or reply to this email. We’ll build something real. Something that works, because it’s based on who you really are.
-Hussein
