“I just redid it not long ago…”

“I just redid it not long ago…”

Some authors cringe when I ask to see their website.

Cool. And maybe it is working.

But let’s be real, most author websites I see aren’t doing what they should be doing.

Yes, the layout might be clean.

Yes, the colors might match your book cover.

But conversion? Brand clarity? Audience resonance?

Not so much.

Because most designers know how to design, they don’t necessarily know how to convert.

They’re not thinking in your voice. They’re not optimizing for leads, speaking gigs, podcast invites, or actual reader engagement.

When I help authors with their site, I’m not just trying to make it pretty.

I’m building a conversion machine, a platform that positions you clearly, tells the right story, and guides the right people to take action.

It’s more than a resume.

More than a book page.
It’s your brand, your message, and your future opportunities, all working together.

The best part is you'll know how to actually use it. Keep it alive and growing, and get excited to share it with people.

If your site isn’t doing that, it’s just a digital brochure collecting dust.

#risingauthors