Your Book Is the Door—Your Brand Is the House
Your favorite nonfiction authors don’t just have a book.
They have a whole ecosystem.
A podcast or show
A weekly newsletter
Daily content across platforms
A message that’s clear and consistent everywhere
They’re not just authors.
They’re media companies with books.
Sometimes several.
Stop thinking like a one-time launch.
Start thinking like a long-term brand.
Show up, say one thing well, and build the system around your ideas.
The book is just the door.
The brand is what keeps people coming in.
