Can’t Rush the Garden
We all feel the rush at some point. The rush to finish a project. The rush to launch a book. The rush to see results.
It’s human nature. We want our food fast, our cars fast, our lives fast. We scroll faster, consume faster, and chase faster.
But I've come to realize rushing doesn’t build great things.
It doesn’t leave room for creativity. It doesn’t make for thoughtful service or beautiful products. It doesn’t allow your brand to grow deep roots.
The Balance Between Patience and Urgency
One of the hardest lessons I’ve had to learn is this: long-term growth requires patience, while short-term progress requires urgency.
You have to be patient enough to give your vision space to unfold, but impatient enough to execute the tasks that move it forward.
Think about it:
Writing a book takes years of patience. But each chapter and each step requires urgency to get written, edited and moved to the next step.
Building a brand takes seasons of growth. But each post, each video, each podcast requires urgency to ship.
Marketing takes years of trust-building. But each email or campaign requires urgency to launch.
This balance is what most authors and entrepreneurs miss. They either rush the long game and burn out, or they procrastinate on the small steps and never move forward.
You need both.
We’ve all heard the saying: “It’s about the journey, not the destination.” And while it sounds cliché, I’ve found it to be painfully true.
The stops along the way matter. The small wins matter. The lessons you pick up in the slow moments matter.
Because sometimes those very pauses are what make the entire journey worthwhile.
When I slowed down my own life, I realized the beauty wasn’t in how fast I could finish something. It was in how deeply I could create. I started to love the process—whether it was building a website, designing an author brand, recording a podcast, or writing this newsletter.
No one’s making me do this. I don’t need applause or validation. I simply love creating. And when you fall in love with the process, you stop needing the finish line to prove your worth.
I just decided to write a newsletter for the next thirty years. If I do this for the next thirty years, I'm going to be a better writer, which to me makes me a better thinker. It may embody different platforms, who knows if LinkedIn will be around for that long, which means the goal is to write and ship something weekly. Who knows, my whole topic may change altogether. That's ok, I'm giving myself permission because I enjoy this and I want to be great at it.
To me, this releases me of "growing the newsletter, getting likes, and all of the metrics," and I'm more focused on writing my newsletter and bringing something of value to you, the person giving me time to read this.
Patience Builds Better Brands
This is especially true in marketing and brand-building.
You can’t rush a brand into existence. You can’t demand instant trust or recognition. A brand is like a garden; it needs planting, watering, pruning, and time.
Patience allows you to embody your message. It gives you space to refine your voice, test your ideas, and create work that feels true.
But here’s the key that I found to be true in my work. Patience doesn’t mean inaction. While the garden grows slowly, you still have to tend it daily. You still have to show up. You still have to put in the reps.
The small tasks matter. The consistent actions matter. Those are the steps that keep the long game alive.
The Trap of Validation
I’ve seen too many people rush their launches because they’re chasing quick validation. They want the award, the recognition, the sales.
But here’s the uncomfortable truth that I promise not many share with you. The number of people waiting to tear you down, or the ones you are trying to impress, is probably a handful, if that.
And will you really let those few voices stop you from creating something beautiful?
Most of the time, they aren’t even thinking about you. They don’t care how many awards you win or how many sales you make.
So stop creating for them. Do it for you.
Your Action Step
Here’s what I want you to do this week if you can take the time to step back.
Take the project you’re working on: your book, your podcast, your website, your campaign.
Write out a clear strategy for it.
Break it into step-by-step actions.
Commit to finishing those small steps with urgency.
Then step back, and give the overall vision patience.
That’s how you grow a brand worth remembering. With patience for the long game, urgency for the small steps, and joy in the process.
Because the destination is important. But the journey, in most cases, is the small wins, the stops, the growth along the way, that’s what makes the whole thing worthwhile.
When You’re Ready, Here’s How I Can Help If you’re tired of the spaghetti-posting hustle and want a plan that actually fits you:
Power Pack Pro → Clarify your brand, build your site, define your positioning
Power Pack Boost → Weekly content strategy, video scripts, lead systems, platform growth
Power Pack Ultra → Done-for-you content engine, podcast-ready video, full visibility support
DM me or reply to this email. We’ll build something real. Something that works, because it’s based on who you really are.
-Hussein
