Why Most Author Websites Fail (And How to Fix Yours)

If your author website screams “me, me, me”… you’ve already lost almost 90% of your visitors.

I hate to say it, but you can stack a billion things about yourself, your credentials, awards, resume, and press features, and it still won’t convert.

Why?

Because you forgot the only thing your website visitors care about: themselves.

People visit your site with a problem, a question, a resource, or a desire. If you’re not showing them how you solve that, they’ll bounce, fast.

I see dozens of author websites every month, and most of them feel like flyers stuck on a windshield. Noisy. Stuffy. Forgettable.

Your website isn’t supposed to be a shrine to you.

It’s supposed to be a bridge to your reader or potential client.

If you build for them first, conversions take care of themselves.

Make this season all about making the best online presence you possibly can. I can't express how much this matters to your marketing efforts.