Why Mindset Fuels Marketing

Most podcasts skim the surface.

This one didn’t.

I had the chance to sit down with Melissa Vela-Williamson, M.A., APR, Fellow PRSA, CDP- on The Moments That Shape You, and we went deep into author marketing, storytelling, and the moments that define how we build brands that actually matter.

We talked about more than strategy and promotion.

It was about clarity, resilience, and what it really takes for authors to turn their work into lasting impact.

I left the conversation reminded that the “marketing” part is just the vehicle, the real engine is the mindset and story behind it.

Big thanks to Melissa for creating the space to explore these ideas.

#risingauthors