Brand. Marketing. Promotion. Know the Difference, Win the Game.

Most authors confuse marketing, branding, and promotion.

It all gets jumbled together into one messy ball.

Here’s the breakdown if you’re an author:

#1 Brand = Who you are and what you stand for.

Ask yourself: What do you want to be known for?

That foundation shows up in your design, logo, website, colors, tone of voice, and overall presence.

#2 Marketing = How you communicate that brand.

The strategy. The message. The way you connect with the right people.

#3 Promotion = The tactics.

The posts, the podcasts, the emails, the events, the ads.

When you mix them up, you burn time and money.

When you understand the difference, you start playing the game at a higher level.

As an author, you don’t just need more promotion.

You need a clear brand and smart marketing to make that promotion actually work.

Clarity and following a clear guide forward is worth its weight in GOLD.

#risingauthors #gardenwarrior