The Rule of Seven Every Author Should Know

The rule is seven. Sometimes even more.

Seven. At minimum.

Seven touch points before someone trusts you enough to buy.

We all know this as to some degree as buyers.

We forget it instantly as authors.

Think about the last thing you bought from someone online.

You didn't find them, discover them, and buy in the same five minutes.

Yes, that does happen, but it's rare.

You'd seen them around.

Their name kept showing up. They felt familiar. By the time you paid, you were somewhere around touch point eight or nine.

Your readers are no different.

This is why the book alone never works. A book is a single touch point, and it's an ask.

It says "give me your money and your hours."

Your content is the other six. Every post, every video, every email is one more touch, one more moment of you becoming someone worth trusting.

You can't shortcut trust down to one touchpoint.

You have to earn all seven.

So if you're waiting to "launch" before you start showing up, you've got it backwards.

By the time you launch, the right people should already be on touch point six, feeling like they know you.

Build the seven first.

The sale is just the natural end of it.

If you're thinking about launching a book in the Fall, message me I have a few ideas for you.