Your Story Doesn't Need to Go Viral to Matter

Ghostwriting, personal brand, LinkedIn writing, storytelling, newsletters, memoir, AI writing, and clear communication all come together in this conversation with Kristina Gorr.

In this episode, I sit down with Kristina Gorr, founder of Crafted Voice, to talk about what it really means to write like a human in a world that keeps trying to sound more automated.

Kristina is a ghostwriter, writing coach, and storyteller who helps leaders, authors, and professionals get clear, sound like themselves, and finally tell the stories they keep carrying around.

And this conversation went everywhere in the best way.

We talked about why clarity is kindness, how a simple Slack message can build trust or create anxiety, why your voice matters more than trying to sound “professional,” and how childhood stories, parenting moments, Appalachian roots, and even a broken banana can become powerful writing.

We also get into LinkedIn writing, newsletters, memoirs, ghostwriting, AI, and why the most human details are usually the ones people remember.

If you are an author, leader, coach, consultant, or expert who has been struggling to post online, start a newsletter, write a book, or share your story without feeling weird about it, this one is for you.

Because your story does not need to go viral to matter.

It just needs to reach the right person.