The Truth About Ghostwriting: What CEOs Still Don’t Understand

Most people think writing a book is about having the right strategy or a perfect outline. It isn’t. It’s about story. And today, you’re hearing from someone who’s mastered the art and the science behind it.

I sat down with Jonathan Jordan, award-winning ghostwriter and author of Start With Story, to break down why leaders struggle to communicate clearly, why ghostwriting has exploded in the last decade, and how the best storytellers actually think about narrative, fear, perfectionism, and impact.

We get into the psychology behind storytelling, the misconceptions about ghostwriting, the rise of visibility for ghostwriters, and the moments where founders finally realize they can’t do this alone. Jonathan shares wild transformation stories, clients who turned a book into a full business, and the ROI that still surprises him.

If you’re an author, a founder, or someone sitting on a powerful idea, this conversation will give you clarity, direction, and the encouragement to finally get your story out of your head and into the world.

Watch this episode all the way through. Your next book idea might be hiding in here.