The Leadership Coaching Secret That's Changing Everything Now

What if the key to unlocking your next level of leadership… was letting go?

In this episode, I sit down with executive coach and author Greg Giuliano — the man behind Ultra Leadership, The Next Normal, and Coaching for a Change. We talk about what most leaders get dead wrong, how to get out of your own way, and why your book, brand, and business won't scale until you stop trying to do everything yourself.

Greg doesn’t just coach change — he lives it. From CEO breakdowns to transformative feedback at dinner, this episode is packed with real stories, hard-won lessons, and actionable insights for coaches, consultants, and rising authorpreneurs.

We talk:

• Coaching vs. commanding

• The moment feedback changed his career

• What it means to really grow

• Why video changed everything

• And how to think like a leader who lasts

Whether you're building a brand, growing your team, or writing your first book, this conversation will call you forward. Let’s go.