You’re an author thinking about launching a podcast?

You’re an author thinking about launching a podcast?

Most people do it for the wrong reasons.

They want a shortcut.

Some quick credibility.

A chance to go viral.

But podcasting only works when it’s real.

When you treat it like a platform, not a promo tool.

I sat down with my old boss and mentor Josh Raymer.

He helped shape how I think about media, storytelling, and using your voice to build trust over time.

We covered a few interesting topics.

• Should you host or just be a guest?

• What gear do you actually need?

• Why most shows die after 10 episodes?

• How to turn your book into a content engine that feeds your brand?

We also hit the one mindset shift most authors miss.

And why skipping it is the fastest way to burn out.

If you're serious about building something that lasts, watch this one.

Watch the full episode here.