Why Smart Authors Post Before They Publish

Most authors treat their book like a secret.

They don’t share a word until it’s “done.”

Then they panic post for 3 weeks and wonder why no one’s listening.

Here’s a better move.

Post on LinkedIn while you write.

Not to promote.

To build trust.

To test your voice.

To make sure it lands before it launches.

Post a paragraph you’re proud of.

A quote that scares you.

A chapter idea you’re still unsure about.

Then ask your audience to engage.

“Would you keep reading?”

“What would you title this chapter?”

“What’s missing here?”

That’s not just engagement—that’s real-time feedback.

That’s building a reader with you, not after you.

And if that sounds scary, good.

You’re not just writing a book.

You’re building something people actually want to read.

You don’t need 10,000 fans in a month

You need 10 who care this week.

And another 10 next week.