Where Most Authors Stall (and How to Break Through)

The gap between decision and action is where most authors lose momentum.

I’m here in Lubbock, Texas, meeting up with my friend Evan Nadler.

Over the past six months, we’ve rebranded everything with him.

From his website to his messaging, everything is cohesive, focused, and clear.

We locked in his offers, relaunched his site, started a newsletter, and stayed consistent on IG and LinkedIn—sharing what he knows best.

His YouTube channel?

It’s grown by 900+ subscribers in just a few months. And now, we’re kicking off season 2 doing our recording session of Obesity Explained while he’s on the road helping patients.

This isn’t just content. It’s turning into opportunities, impact, and possibly a book deal.

Whether you’re going indie or traditional you need an audience that buys your book is great.

But an audience that wants to hire you to speak, coach, or consult?

That’s the real win in my opinion.

We’re using media intentionally to reach those people.

And if you’re still stuck between “I should do this” and actually doing it message me let’s finally close that gap.

That’s where the magic happens.

#risingauthors