The book’s been out six months.

You stare at the screen, exhausted, hoping this email hits different.

You’re posting when you remember.

Your site looks… okay. Your LinkedIn says “Author, Speaker, Thought Leader.”

Nobody’s clicking.

Nobody’s booking.

Then you wonder why it feels like I’m doing everything right, but still getting nothing back?

You’re scattering breadcrumbs and hoping someone’s hungry enough to follow the trail.

Most authors stay stuck right here, burned out, overthinking, waiting for something to magically take off.

But the authors who break through?

They do something boring.

Something small.

Something 93% of people skip:

They tether their presence.

They align their brand like a damn pro, from LinkedIn to their website to their YouTube and even their email signature.

That one tiny, unsexy habit?

It changes everything.

Let me show you exactly how.

You’re not writing for fun anymore. You’re writing for positioning.

Here’s what most authors do and it's hurting them.

Slap together a website in Squarespace.
Pay a VA $100/month to post random quotes on Instagram.
Let their LinkedIn sit stale for 8 months.
Hire a publicist to “get the word out” with no clear outcome.
Buy Canva templates that look nothing like their book.
Pray someone somewhere finds their stuff, reads it, and cares.

Meanwhile, they’re sitting on 10 years of experience, case studies, stories, and a clear offer that no one’s ever going to see because it’s scattered all over the damn internet.

That’s not a platform. That’s a digital landfill.

Your brand needs a throughline.

Here’s what the top 7% of authors do differently that I love when I see put together well.

They start with the end in mind. They know their offer before their logo. They know what they want to be hired for before posting anything.
They align everything to that offer. Website. LinkedIn. YouTube. Even their Calendly bio. Everything says: here’s who I help, here’s how, here’s proof.
They turn answers into assets. They document what they repeat in every Zoom call and turn it into weekly content—short videos, long posts, carousel slides, podcast clips.
They show up with the same energy everywhere. Their homepage matches their voice on LinkedIn. Their thumbnails match their vibe. Their copy doesn’t get lost in translation.

This is the boring stuff that builds empires.

Let me show you what it looks like in real life.

1. Rose Conway

Rose Conway is a seasoned expert in the publishing world. You may remember I did a full-on epic episode with her about how to get a publishing deal. We revamped everything from the ground up:

A clear message
A sharp, credibility-packed website
A cohesive design language that matches her voice and vision

Now? She’s already using the site to get booked for her services. People land on it and instantly get who she is and why she’s the one to call. Three booked calls before we even went super public with her site.

Not every single person I work with gets immediate results, but when things start moving, the momentum shifts.

It’s not about flashy graphics or gimmicks. It’s about clarity and credibility.

2. Kelly at TEEMS PR

Kelly Teemer-Altemara and I are homies in a real sense. We're always supporting each other and the authors we work with.

I loved revamping her entire website and presence and showing off what she is great at in the PR world. Listen if you need PR for your work; look no further than Kelly. We will be doing another podcast episode soon; don't miss it!

We didn’t just give her a pretty website, we gave her a platform that feels like her. She messaged me recently and I have to share this screen shot.

That’s what cohesive branding does. It makes strangers feel like warm leads.

3. Greg Giuliano

Greg’s a leadership coach, speaker, and author who knows his stuff. But it wasn’t just about launching content, it was about anchoring everything to his expertise.

We built the foundation, his brand messaging, content direction, and visual language, and then took it public. His YouTube is now past 14,000 subscribers, his speaking coaching programs are growing, and people know exactly what he does and why he’s the go-to.

We even did a full episode of The Rising Authors Experience together to discuss his journey and how we took his knowledge and turned it into a full-on platform.

That’s the kind of brand work that doesn’t just live in the background, it gets you booked.

Check out our new Rising Authors Podcast episode together at rising - authors dot com.

4. Andrew Huberman

Now let’s talk about someone on the a globle level. I may have talked about Huberman before, so forgive me if I'm using a similar example. I tend to follow his work and marketing efforts closely.

Andrew Huberman didn’t launch a book and then try to build an audience. He did the opposite.

He made his podcast the anchor, and built a system around it that reinforces his brand everywhere you go.

His YouTube channel is clean, educational, bingeable.
His LinkedIn presence is strategic and credible.
His website is a living library that funnels trust.
His newsletter supports his core topics.
And every piece of content feeds the same ecosystem.

This guy regularly drops 2–4 hour episodes, and millions tune in. If you think people have short attention spans, you’re trippin.

People pay attention when what you’re saying actually helps them.

His book hasn’t even dropped yet and it’s already a bestseller on Amazon.

Why? Because he’s built so much trust, for so long, that people are already lining up.

Huberman proves what I’m telling you here:

You don’t need to hype your book if you’ve already earned attention and authority.

This is something I've learned over time that's for sure.

We're not perfect and we don't need an audience of millions of people to launch a book. A book can help build a platform. It's all about how we think about the strategy.

Most authors are hiding behind perfection.

I filmed a video while putting the Rising Authors Experience vinyl logo on the REA VAN.

Camera in front of me, sun setting behind me in my backyard.

Not aiming for perfection. Just aiming to show up. You can watch this full video on rising-authors dot com or on my YouTube Channel

That’s the piece that authors never talk about.

They want the website to be perfect. The brand to look polished. The launch to be cinematic.

But no one is perfect.

We connect with the real.

We connect with that in-between moment, when the book hasn’t launched yet, when the site’s still in draft mode, when you’re talking out loud to a camera, not sure who’s watching.

That's the stuff that builds trust.

It’s how you learn what lands, what people care about, what content to create, and where the real traction begins.

That’s called building in public. That’s how you gather data, get braver, and grow faster.

So what’s the one tiny habit?

Set 1 hour a week to tether your presence.

That’s it.

Pick one platform or touchpoint. Ask: “Does this reflect who I am and what I want to be hired for?”

Update your LinkedIn headline.
Fix your About page.
Rewrite your YouTube bio.
Align your call-to-action across platforms.
Clean up your calendar links.
Turn one FAQ into a carousel or short-form video.

Every time you align something, you increase trust. You compound your credibility.

That’s the habit that beats out 93% of authors still living in the digital wild west.

You can’t outsource coherence.

Sure, we build a ton of this for clients behind the scenes, websites, platforms, brand messaging, but I’ll be honest.

The authors who win? They stay close to the message.

They don’t just “get branding done.” They embody it. They own it.

Whenever you're ready, here are three ways I can support your authorpreneur journey:

Clarify and systemize your Author Offer so your message lands instantly and people get it.
Build an author website that works, not just pretty, but strategic, trust-building, and lead-generating.
Create a content + video strategy that scales your brand, so you show up with purpose and grow your authority on every platform.

If you’re ready to finally have a site that works as hard as you do, shoot me a message.

Practice Patience & Gratitude.

—Hussein

This One Tiny Habit Will Make You Better Than 93% of Authors