The Real Work Begins After the Launch

Before the book, everything has direction.

You’re writing.

Editing.

Sharing progress.

Building toward something real.

Then launch week ends.

And every post feels off.

Do I keep talking about the book?

Do I move on too fast?

Do I repeat myself?

Do I go quiet until I “figure it out”?

The issue isn’t marketing. It’s what comes next.

When the book is treated like the endpoint, the conversation stops with it.

But the thinking didn’t stop.

So here’s what to do.

1. Document what’s happening after the launch.

What’s landing. What’s confusing people. What’s not working. Talk from inside the work instead of trying to invent content.

2. Stay in conversation, not announcement.

Clarify reactions. Expand on ideas that didn’t make the cut. Connect the book to real situations you’re seeing now.

3. Move the book every week.

Send 3–5 signed copies to people it genuinely applies to. Make it a habit, not a campaign.
That’s how the book keeps doing its job.

Hope that helps your ongoing efforts.