The Post-Launch Problem No One Talks About

Many books fall into the abyss of the valley of death after launch never to be heard from again.

Don't let this be you.

I used to think publishing was the finish line.

But here’s what I learned: Your book is a tool, not the destination or a launch event.

It’s meant to open doors, to clients, speaking engagements, and opportunities.

Most authors stay stuck because they think “promotion” means endless posts shouting, “Buy my book!”

That approach? It drives readers away.

Flip the script.

Share the stories behind the book, not just the book itself.

Post about the transformation your readers can expect, not just the features.

Use your content to solve a problem, and people will seek out the solution (your book).

When I was 19, I used to get paid to do live art at a poetry nightclub called the Oam.

Those were some of the best nights, honing my craft, painting, meeting artists, and doing it all in front of a live crowd.

No one knew I wasn't even old enough to be there! Every Thursday night, I'd sell my paintings for $200 to $600.

People would stick around to see the final piece, and the club loved it because it meant more drinks and people hanging out longer.

One of my pieces, Food for Thought, sold for $485 on just my second night at the event. I couldn't believe it, but I was very much onto something!

You have no idea how much I miss the rush of live painting in front of an audience. It was such a raw experience, and the fact that I got paid to do it at such a young age was the ultimate permission slip.

Might be time to repaint this, with a "20 years later" vibe, maybe even live on LinkedIn... Thoughts?