Launching on Her Terms: How Susanne Built a Brand Around What Truly Matters

She wasn’t sure if LinkedIn was the place.

She wasn’t clear on what her core offer was.

She wasn’t trying to become a full-time content creator.

But what was she sure of?

She leads retreats with change makers and leaders, and those experiences nourish her work.

My friend Susanne von der Becke, PhD, had written a beautiful book, Conscious Impact, packed with wisdom meant to shift lives, but she wasn’t seeing how this book could ultimately help her.

That’s where the real transformation happens.

So we cleared the deck and got radically honest.

No more forcing funnels.

No more generic coaching packages.

No more trying to be everything to everyone.

Instead, we rebuilt her brand around the one thing that truly lights her up.

Now, her book, website, and messaging lead people directly to the sacred, soulful retreat work she was meant to do.

And today is its launch day. No panic, no rush, but a strategy we've put into place months ago, packed with sequences and beautifully aligned.

She invited all her friends and colleagues to celebrate with her at a venue, and merely be in the moment and not worry about all the metrics.

She launched her book with excitement, joy, and a deep sense of gratitude.

I encourage you to pick up this book. It's a beautiful read, full of heart, presence, and perspective.

Congrats, Susanne von der Becke, PhD. So much greatness is ahead. You’re doing it on your terms.