Clear Author Website

Why would anyone leave a social platform and come to your website?

I ask this question to everyone I work with when we first sit down together.

And it usually leads to something far more important than building a pretty website.

It leads to clarity. Who is this actually for. What will they feel when they get here. What are they looking for and does this place give it to them.

The more clearly you understand who you serve the more intentional everything becomes.

The words. The images. The colors. The way the whole thing feels when someone lands on it for the first time.

Brand matters. I love brand. But marketing is really about clarity, clarity in your message and who it is for.

I did a complete before and after website revamp for my friend and client Natasha Parker where I break down everything we did to sharpen her message and transform the whole experience.

Full video here: