I’m sitting in my van, laptop open, coffee half-cold.

Just wrapped a coaching call with an author who launched their book three weeks ago. They’re brilliant. The book is beautiful. But their voice cracked when they said it:

“Why is nobody talking about it?”

That sentence hit me. Not because it’s rare — but because I’ve heard it so many times.

So let’s talk about the silence after launch.

Because it’s real. It’s painful. And it has a solution.

Your Book Didn’t Flop, It Just Didn’t Echo (Yet)

You pour everything into a launch. Time, money, emotional labor. You post. You send the emails. You hit the bestseller list for a day or two. You refresh the dashboard like it’s going to hug you.

And then… silence.

The worst part isn’t that nobody’s reading.

It’s that nobody’s talking.

You don’t need to yell louder. You need to resonate deeper.

The books that spread, the ones people can’t shut up about, aren’t the ones with the biggest ads.

They’re the ones that leave a feeling behind.

Buzz doesn’t come from pushing. Buzz comes from clarity. Emotional clarity. Brand clarity. Identity clarity.

And that’s exactly what most authors skip.

The Ruckus-Making Formula (What You Missed Post-Launch)

Let’s be real. You don’t need more content. You need people saying the same sentence over and over when they talk about you.

"Her book reminded me I’m not broken — I’m becoming."

"His work made me feel like I could actually survive burnout."

That’s your ruckus.

And to get there, you need three things:

A Clear Emotional Signature
A Memorable Identity
A Shared Line

If I asked ten of your readers what your book is about, what’s the sentence they’d repeat?

If they hesitate, you’ve got a problem.

What I Want People to Feel When They Encounter My Work

For me, it all comes down to this: resilience.

Not just the word, the lived experience of it.

When people hear me speak, read my book, or even scroll past one of my LinkedIn posts, I want them to feel something shift. To feel powerful. Inspired. Like they’ve got more in the tank. Like the thing they thought would break them might be the thing that builds them.

That’s the energy I want to give.

Whatever-it-takes energy.

Push-through-anything energy.

Stay-calm-collected-and-confident energy.

Because people need that. Especially now.

Don’t write and hide. Write and show up. And keep showing up, over and over and over.

Literally, everyone you admire shows up. They’ve been doing it for years. Decades. That’s the game.

Being an authorpreneur isn’t a launch. It’s a journey.

What The Alchemist Taught Me About All of This

One book that shaped me deeply?

The Alchemist.

If you haven’t read it, what are you waiting for?

You see how that did. You've done this too. You've wanted to share about a book or an author, especially with someone who hasn't read that book yet.

You want them to come back and tell you how it helped them.

There’s a reason why it’s one of the most shared, quoted, and recommended books of all time.

It holds a universal truth, that our personal legend, our purpose, is worth the pursuit. And that truth resonates across cultures, languages, and generations.

But here’s what’s more important:

The reason people share The Alchemist is that they want others to feel what they felt.

That’s social currency.

We love being the person who puts someone else onto something transformative. We crave it. We remember who gave us that book, that quote, that idea.

Your book can be that. If it taps into something timeless. If it helps people feel something that matters. If it reminds them of who they are, and who they could be.

That’s what spreads.

A Conversation That Hit Hard: Dr. Evan Nadler on Changing the Narrative Around Obesity

Recently, I interviewed my friend Evan Nadler America’s leading expert on pediatric obesity. He’s a world-class surgeon, a deep thinker, and someone who’s trying to change the entire dynamic of how we view obesity in this country.

He’s working on a new book that isn’t just a resource — it’s a reframe.

Evan isn’t interested in shame. He’s interested in systems. In cultural shifts. In helping people see the science, the compassion, and the humanity behind one of the most misunderstood medical issues in America.

What struck me most?

He’s building a brand around his mission, not just his credentials.

That’s how you break through. That’s how you make a message resonate. Not by throwing facts at people, but by telling the deeper truth behind the data.

This interview is a must-listen if you care about health, brand-building, or changing narratives that matter. Because Evan is doing all three.

Visit https://rising-authors.com/ to watch our episode.

How to Make Noise That Lasts (Do This Now)

1. Claim Your Emotional Signature What do you want people to feel? Not just after reading your book, after every interaction with you?

Mine’s resilience. The earned kind. The refugee kid who built brands out of nothing. I want people to walk away saying:

"If he made it, maybe I can too."

That’s what spreads.

2. Say the Same Sentence, Everywhere You’re not being repetitive; you’re being brand-consistent. Use one core message, one emotional beat, one sentence, and build around it.

3. Build In Public Let people into the process. Share the messy middle. Be human. That’s what builds trust.

4. Make the Work Match the Words If you say your book is about courage, but your content is safe, people feel the disconnect. If you say your story is about transformation, but you never show you transforming, people tune out.

5. Create Post-Launch Momentum

Book 5 podcast interviews this month
Drop 3 LinkedIn posts that open emotional loops
Share the page that scared you the most to write
DM 20 past readers with a thank-you and a favor

Do the things most authors avoid. That’s how you break the silence.

When You’re Ready, Here’s How I Can Help

You already know I don’t do cookie-cutter launches.

I help authors build brands that echo.

Power Pack Pro — Brand foundation, website, coaching, and messaging.

Power Pack Boost — Full-funnel marketing, social growth, and systems.

Power Pack Ultra — A done-for-you author growth engine, start to finish.

DM me if you’re tired of silence.

Nobody Cares About Your Book — Until...