Don’t make this marketing mistake when trying to promote your book.

𝗗𝗼𝗻’𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝘄𝗵𝗲𝗻 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸.

It’s the one that kills me on LinkedIn.

Authors who refuse to share the behind-the-scenes.

They treat their book like an iPhone drop — total secrecy until “launch day.” Then they wonder why no one cares.

Use this platform like a documentary.

Show your work.

Show your process.

That’s how we trust that you’ve lived what you’re writing about.

You don’t have to give everything away.

But you 𝘥𝘰 have to bring us along.

I’ve been on-again, off-again with my second book.

I’ve been bootstrapping Rising Authors from scratch.

That eats time, energy, and headspace.

You may have noticed that everything I’ve posted here has been experimental.

Sharing what I know, what I learn, and seeing what resonates.

Every post, newsletter, interview, and client conversation has been writing the book 𝘸𝘪𝘵𝘩 me.

I’m not just building content. I’m shaping 𝘎𝘢𝘳𝘥𝘦𝘯 𝘞𝘢𝘳𝘳𝘪𝘰𝘳, live, in real time.

The process 𝘪𝘴 marketing.

Here’s a taste: I tried to vinyl-wrap the podcast van myself.

Thought I could save money. Do it all. Be the hero.

$500 in mint-green vinyl later… disaster.

Now I wait. Hire a pro. Eat the lesson.

This is the messy middle of building something real.

Not the fake “launch day” hype.

But the 𝘳𝘦𝘢𝘭 𝘸𝘰𝘳𝘬 of showing up, documenting the journey, and letting the book grow 𝘸𝘪𝘵𝘩 your audience.

𝗗𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁 𝘂𝗻𝘁𝗶𝗹 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸 𝗶𝘀 𝗱𝗼𝗻𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘁. Let the book 𝘮𝘢𝘳𝘬𝘦𝘵 𝘺𝘰𝘶.

If you’re building a book and a business at the same time, let’s talk.