Turn Your Publishing Expertise Into High-Value Opportunities

Marketing Power Pack Workshop

“Top 5 Author Marketing Agency In U.S.”

In This Workshop, You’ll Learn How To:

  • Position yourself as a sought-after ghostwriter or editor.

  • Attract the right high-paying clients for your book projects

  • Leverage proven marketing strategies to build a thriving business.

Inside the back of a classic car or van, with a brindle dog wearing a red collar sitting on the seat, surrounded by books, balloons, and electronic equipment.
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Book titled "Art of Resilience: The Refugee State of Mind" by Hussein Al-Baiaty with a graphic of a red rose on the cover.

Founder of Rising Authors

I Know the Struggle of Book Marketing—Because I Lived It.

I’m Hussein Al-Baiaty, an Iraqi refugee turned #1 Best-Selling Author. When I published my book, I thought success would follow. It didn’t. Like most authors, I struggled to market my book, build an audience, and turn my message into real opportunities.

So, I did what most don’t—I figured it out.

  • I learned how to transform a book into a powerful personal brand.

  • I used my story to land speaking engagements with Nike, Apple, and Meta.

  • I built a system that turns books into businesses, not just bestsellers.

Now, I help authors do the same—so they can stop waiting for opportunities and start creating them.

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Expertise In The Publishing Industry

I Learned from Elite Mentors and Authors

Worked with NYT Best-Selling Authors

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I honed my skills in book development and author marketing while working alongside top authors Tucker Max and Emily Gindlesparger at Scribe Media.

Through this experience, I mastered the art of turning books into powerful tools for personal branding, speaking opportunities, and consulting success.

Helping Authors Build Brands, Connect, and Thrive

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I help authors grow their brands, engage their audiences, and expand their influence. Through personalized guidance and strategic support, I empower authors to navigate the publishing world, enhance their storytelling, and effectively market their work across platforms.

My approach ensures authors connect deeply with their readers while positioning themselves as thought leaders, opening doors to new opportunities and lasting success.

Over A Decade of Marketing Myself and Helping Authors with Online Personal Brand Development

Group of people gathered in a modern lounge area, smiling and raising their hands for a photo, with a large bookshelf filled with books in the background, and colorful abstract carpet on the floor.
A diverse group of people posing together in a library or bookstore, smiling and making cheerful gestures.
Group of smiling people celebrating together in a modern, cozy space with a bookshelf in the background, some sitting on couches and others standing behind, with arms raised and happy expressions.

Your Offers and Target Audience

Know Your Audience

  • Who are your ideal clients?

  • Example: Authors, publishers, aspiring thought leaders

  • Where do they hang out? (LinkedIn, writing conferences, industry panels, social media groups)

  • Where do they want to share their expertise? (Books, speaking engagements, coaching, consulting)

A woman with blonde hair styled in a bun, smiling while seated in an office or library with bookshelves in the background. She is wearing a gray blazer over a light blouse, with earrings and a necklace.

Craft an Offer Your Audience Will Love

Know your offer inside and out

  • Example: "Comprehensive Book-to-Brand Package"

  • Name & price your offer accordingly ($50K full publishing strategy, $25K personal branding and thought leadership coaching)

  • Define your process: Manuscript development, ghostwriting, editing, coaching, speaking strategy

Turn Your Knowledge into Paid Opportunities

Greta Mayers is an amazing elite ghostwriter but she was stuck. with out an online presence, people couldn’t find her. So we teamed up and got to work.

  • Clarified her goals and direction.

  • Created tailored offers for Ghostwriting and Editing.

  • Streamlined her process for consistent results.

  • Built confidence to land paid opportunities with ease.

Turn Your Offer into a Website That Converts

Your Ghostwriting Website: More Than Just a Website—Your Brand’s Home

A well-crafted website isn’t just a digital business card—it’s your hub for visibility, credibility, and opportunity.

For ghostwriters, a strong online presence means more than just showcasing your services. It’s a place to:

  • Connect with potential clients – Make it easy for authors, publishers, and business leaders to find and trust you.

  • Build your thought leadership – A home for your blog, case studies, and testimonials that prove your expertise.

  • Launch your podcast or newsletter – Share your insights, attract an audience, and build relationships.

  • Showcase your portfolio – Highlight past projects and success stories to turn visitors into clients.

Your website isn’t just a site—it’s your brand’s foundation.

Your Website is Not About You

  • The homepage should answer their biggest questions & pain points

  • Include testimonials, case studies, sample work

  • Make pricing clear—remove the mystery

  • What makes your service unique?

Your Online Presence Packaging

Branding for Your Ideal Clients

  • Design your website with your audience in mind

  • Example: If you work with tech authors, use tech-centric visuals, storytelling elements, and credibility markers

  • Your brand should resonate with your audience, not just you

Dont’ Just Show and Tell, Celebrate

Celebrate Your Client Stories

“Top 5 Author Marketing Agency In U.S.”

Why Authors & Experts Love Rising Authors

  • Collect and showcase powerful stories from past clients

  • Create blog content featuring case studies

  • Highlight a "Success Story of the Month"

  • Build trust by sharing real results and transformations

Your Testimonials & Case Studies Matter

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A smiling man with glasses and a black zip-up sweater sitting at a wooden table in front of white bookshelves filled with books, framed photographs, and decorative items.
A woman with blonde hair styled in a messy bun, smiling, seated in a library or office with bookshelves filled with books in the background. She is wearing a gray blazer, a light-colored blouse, and a necklace with a cross pendant.
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Book titled 'Inventing the Future' by Corinna Lathan Ph.D., featuring a futuristic illustration of a woman with multiple arms and a virtual reality headset, set against a digital background.
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You Need To Share Resources That Build Trust

Rising AuthorPreneur Newsletter

Turn Your Expertise into Resources

  • Videos explaining your process

  • Free guides on legacy, memoir, non-fiction

  • Blog posts that matter to your audience

  • Case studies of clients who turned books into businesses

Subscribe on LinkedIn
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A Podcast to Build Authority & Leads

  • If you don’t have one, consider it

  • Interview authors, publishers, and industry experts

  • Creates leads, credibility, and visibility

  • Repurpose content for blogs, social media, and newsletters

  • Where do your clients hang out?

  • Video? Make video content.

  • Writing? Be present on LinkedIn, blogs, and newsletters.

  • Show up consistently.

New Weekly Episodes

Podcast
Why Every Author Needs an Audiobook (And How to Do It Right)
Why Every Author Needs an Audiobook (And How to Do It Right)
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Creating VS Consuming

Your Content & Social Presence

Grow Your Audience and Make Real Connections

Let’s Optimize your LinkedIn Profile - Volunteer?

Building Your LinkedIn Presence

  • Optimize your profile:

  • Professional headshot

  • One-liner that grabs attention

  • Eye-catching banner

  • Feature section highlighting work

  • Clear, compelling About section

Smartphone displaying a LinkedIn profile page of Mo Issa with books in the background and analytics on a separate screen showing follower growth, new followers, engagement, and profile views.

Showing Up Publicly

  • People need to know you exist

  • Share your knowledge, expertise, and unique perspective

  • Be a guest on podcasts

  • Write guest blogs

  • Speak at events & webinars

The Importance of Consistency

  • Post daily on LinkedIn or your preferred platform

  • Engage with comments and communities

  • Share expertise, insights, and stories

  • Build momentum over time—don’t stop if you don’t see immediate results

I Know What You’re Thinking… “But Hussein, I Hate Putting Myself Out There…”

Common Publishing Business Mistakes

  • Keeping pricing hidden

  • Not niching down

  • Ignoring personal branding

  • Neglecting to market themselves

  • Relying only on word-of-mouth

Overcoming Fear of Visibility

  • Imposter syndrome is real, but action beats fear

  • Share what you know, even if you think it’s basic

  • Perfection isn’t required—consistency is

  • Fear is actually telling you where you need to invest

  • Fear is your compass to build, not a hammer.

Next Steps & Implementation

  • Update your LinkedIn profile

  • Clarify your offer & pricing

  • Start posting and engaging daily

  • Build a content strategy that works for you

  • Get visible and start attracting ideal clients

Questions?